Creator Partnerships Lab | Influencer Marketing Systems for Founders & Small Teams
For CPG Brands

Build an influencer marketing program that drives ROI — without an agency.

Plug-and-play systems, templates, and education for founders, owners, and small marketing teams.

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    From "which creators should we work with?" to Certainty. Use our Vetting Logic to stop scrolling and start selecting creators who actually move the needle for your specific category.
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    From Micromanaging to Precision. Use our 3-Second Strategic Brief to get high-performing content every time — without the back-and-forth headache.
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    From "I hope this works" to ROI. A centralized Master Dashboard that tracks every link, every dollar, and every asset — so you can finally see what's driving growth.

We don't just teach you the process — we give you the infrastructure to lead it.

Get the CPOS →
Experience
15+
Years building creator programs from scratch at startups and global brands
Track Record
1K+
Creator partnerships managed — giving a pattern-level understanding of what actually works
The shift
0
Agencies needed. Everything you need to run this yourself, on your budget, on your terms.
Why Creator Partnerships Lab

Infrastructure built by an operator — not an agency.

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    Built by an operator, not an agency. Every framework comes from real brand-side experience — not theoretical consulting.
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    Grounded in real brand-side experience. 15+ years and 1,000+ partnerships across startups and global brands like Dr Pepper and Canada Dry.
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    Designed for scale, governance, and ROI. Not just campaign-level tactics — a system that compounds over time.
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    Opinionated by design — because clarity beats optionality. You get the exact framework, not a menu of options.
Is this for you?

Built for the people running creator marketing themselves.

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Who It's For

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    Founders and CMOs at growth-stage brands or small business owners
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    Marketing leaders scaling influencer programs beyond pilots
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    Teams tired of reinventing the wheel every campaign
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    Solo founders where gifting is the creator marketing budget
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    Anyone who has largely taught themselves everything they know about creator marketing
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Who It's Not For

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    Brands looking for influencer lists or production services
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    Teams chasing trends without measurement
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    Those looking for a quick fix to "go viral"
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    Brands that want someone else to run it for them
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    Anyone not ready to build the system behind the campaigns
The Program

Build a creator program that connects to how your brand grows.

$2,997 ⭐ The Only Program You Need

Creator Partnerships Operating System

An 8-week self-paced program for CPG marketers and founders who have spent real budget on creator campaigns and gotten no ROI. Build the strategy, the infrastructure, and the measurement to run influencer marketing as a growth driver — without an agency.

✓ 8 weeks of structured on-demand curriculum inside Heartbeat
✓ Live office hours every Thursday — open to all enrolled students
✓ Four core templates — Dashboard, Brief, Rights Navigator, Analytics
✓ Community + completed 90-day implementation roadmap
Learn More →
About the Lab 👋

Brands don't need more creators. They need better systems.

Creator Partnerships Lab was founded by Allie Hartman, a creator marketing and communications leader with 15+ years of experience building partnership programs for startups and iconic brands.

Across more than 1,000 creator partnerships, one pattern became clear: it's never the creators that fail. It's the absence of a system behind them.

Creator Partnerships Lab exists to build those systems.

15+ Years Experience 1,000+ Partnerships Dr Pepper · Canada Dry